But analysts are to consider iPad Mini Apple wealth tremendous impact, especially iPad Mini pricing. The mini tablet market has become the focus of competition, a large number of competitors to enter the field, Apple can not become an outsider.
Apple should have launched the $ 299 iPad Mini (storage capacity of 8GB instead of 16GB), but even if the price is $ 299, still the same configuration of Google Nexus 7, Samsung Galaxy Tab 2.0 16GB the Kindle Fire HD $ 100 . The iPad Mini lighter, thinner, and the application of more, but for most users to pay more than $ 100 is not worth.
As expected, Apple executives iPad Mini release day trumpeted its design magic amazing functions, directed at the Google Nexus 7 plastic shell, the display area is narrow.
(Jony Ive) Jonny Ive, Apple's chief designer praised magical iPad Mini design is an engineering masterpiece. He said that the iPad Mini is not a scaled-down version of iPad, but a condensed version of the original products crafted. According to Yves perspective, the user should buy the iPad Mini, because the product is concentrated essence of the large size of the iPad, and has the advantage of beautiful curve design, ultra-thin, ultra-light and durable nature.
Apple one piece aluminum body and ultra-thin and ultra-light are worth showing off, but the price is high, the processor speed is slow and low display resolution and will have a negative impact on the buyers.
The crux of the matter is that Apple will not reduce profits become a more competitively priced product in the field of mini Tablet PC iPad Mini. Amazon will be sold at cost price Kindle, profit through the store; Google cheap sales Nexus 7 aims to open up a market for Android devices and its advertising platform. Apple has let Wall Street form an inertial thinking - for high profits of the company by the hardware.
Apple chief marketing officer Mayfair Schiller (Phil Schiller) to the media, said: "iPad is undoubtedly the most successful areas of the Tablet PC, most economical product price has dropped to $ 399, people are keen on select iPad now launched more economical small size iPad, priced at just $ 329, I think that most customers will be excited about. "
Director of market research firm IHS Tablet PC and monitor Rhoda Alexander (Rhoda Alexander) iPad Mini is expected to be a big success. She said: "7-inch tablet field in full swing, most vendors have been providing competitively priced products. IHS expects Apple to the small size iPad positioning success, appeal to new users and old users, thereby stimulating iPad Mini sales rapid growth, other companies will face brutal competition. "
Those authorized Apple brand, looking for a product the customer will iPad Mini a soft spot between the 4-inch iPhone 5 and 9.7-inch iPad. Apple introduced the iPad Mini, which means large-size iPad and iPod Touch share or been eroded.
Google, Samsung, Amazon and other Android tablet computer manufacturers in the low-end market share will therefore drain, but these companies will be in the high-end market attack; Google and Samsung is expected to launch a 10-inch Nexus tablet computer next week.
According to market research firm IDC, said the next few years, the Tablet PC shipments growing exponentially, to grow to 261 million units in 2016 from 117 million units this year, Apple's market share is about 60%, followed by Google Android platform and Microsoft Windows 8. Tablet PC tide will be in the future, Apple is facing fierce competition.
There is no doubt that Apple will certainly take positive measures, it is possible to configure the next-generation A6 processor and retina display iPad Mini, launched in 2013 prices and the current version.
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