Peter Bressler, an industrial designer who said Apple has paid him a total of $75,000 so far in the trial, yesterday told jurors in federal court in San Jose, California, about data in a report showing that the most common reason Best Buy customers return Samsung’s Galaxy Tab 10.1 tablet computer is because they thought they had bought the iPad 2.
“I do not know if they get confused,” Bressler said, testifying as an expert witness in the second week of the trial.
Apple and Samsung are the world’s largest makers of the high-end handheld devices that blend the functionality of a phone and a computer. The trial is the first before a U.S. jury in a battle being waged on four continents for dominance in a smartphone market valued by Bloomberg Industries at $219.1 billion. Each company is trying to convince jurors at the trial that its rival infringed patents covering designs and technology.
‘User Research’
Bressler is an expert in “user research, human factors application, manufacturing processes and innovative criteria conflict resolution,” according to the website for his company, Philadelphia-based BresslerGroup. His testimony may continue to lay the groundwork for Apple’s infringement claims, which Apple started last week with Scott Forstall, the company’s senior vice president in charge of iPhone and iPad software. He gave jurors the first detailed testimony about one of the patents at issue.
Apple seeks $2.5 billion for its claims that Samsung infringed patents. Samsung, based in Suwon, South Korea, countersued and will present claims that Apple is infringing two patents covering mobile-technology standards and three utility patents. Apple, based in Cupertino, California, also wants to make permanent a preliminary ban it won on U.S. sales of a Samsung tablet, and extend the ban to Samsung smartphones.
70 Patents
Bressler, who is an inventor on 70 design and utility patents and teaches product design at the University of Pennsylvania, said he had studied different versions of the iPhone in preparation for his testimony. Shown diagrams from Apple’s patents and actual phones based on them, he described the “rectangular proportion” of the diagrams as providing “a specific impression or design.”
The phones “embody the design of the patent,” he said in response to questions from Apple’s lawyer, Rachel Krevans.
Bressler said he performed an infringement analysis of the Galaxy S 4G phone and found that its “flat, uninterrupted surface” and “rectangular proportions” infringe Apple’s patents. He said he arrived at the same conclusion after doing a similar analysis for more than 10 other Samsung phones and a Samsung tablet.
Court Order
Before trial, Apple won a court order from U.S. District Judge Lucy Koh temporarily blocking U.S. sales of Samsung’s Galaxy Tab 10.1 tablet, a ruling that was upheld by the U.S. Court of Appeals for the Federal Circuit in Washington.
Bressler said the “prior art,” or earlier inventions, that Samsung argues are in patents preceding Apple’s describe a different product. Those patents Samsung is relying on to defend against the infringement claims describe front screens that are convex, not flat, he said.
During cross-examination, Samsung’s attorney showed Bressler images of smartphones, including LG Electronics Inc. (066570)’s Prada, comparing the images to an image from the patent Apple accuses Samsung of infringing.
“Each of the images we’ve looked at are rectangular in shape with rounded corners,” Verhoeven said.
Verhoeven asked Bressler if all the images have a large, centered screen, narrower lateral borders and larger borders above and below the screen, and a lozenge-shaped slot for the speaker.
Bressler acknowledged the similarities, while noting that not all the images depict a bezel, a band of metal wrapping around the phones.
Source from：Apple Expert Says Buyers Mistook Samsung Tablets for iPad
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