7-inch tablet war imminent: Apple iPad mini is ready to fly

If you look at the overall tablet PC market, needless to say, certainly far ahead of Apple iPad market share. But when we are focusing in the 7-inch flat-panel field, the reality is that another round of prosperity. The latest report released in March this year by market research firm IHS iSuppli, Samsung, Amazon, Barnes & Noble, three manufacturers in 2011, won about 20 percent of the global Tablet PC market share of total shipments is about more than 1300 million units. The three manufacturers of flat panel products were almost 7 inches.
On Friday, Google 7-inch Tablet PC Nexus officially on sale, the majority of retail stores in the United Kingdom, Canada, Australia and other places, the Nexus 7 quickly sold out, but Google had to be postponed to user delivery orders.
Apple is clearly observed that the rapid increase in momentum of the the Andriod camp in the seven-inch flat-panel market. According to several media reports, it is now almost OK, Apple will soon launch a small-size version iPad counterattack Andriod camp.
7-inch gap in the market
10-inch flat areas, the Apple iPad can be described as Yiqijuechen. Hewlett-Packard, Motorola, Blackberry and other manufacturers introduced 10-inch flat-panel products to challenge Apple's results prove that the tablet has become cannon fodder. When the Apple iPad when the 10-inch flat-panel market uncontested top dog, the other manufacturers turned to Apple did not set foot 7-inch flat-panel market.
10-inch flat compared to the notebook computer has more mobility, but the size is still small, scenarios more in the home or office within the company. 7-inch tablet, due to the smaller, thin and easy to carry, and make it more suitable for mobile and long reading, audio-visual entertainment.
Apple to stick to 10-inch flat-panel market to other manufacturers the opportunity to. Samsung is first tasted the sweetness in the 7-inch flat-panel market enterprises, through the introduction of a variety of 7-inch Andriod Tablet PC, Samsung and Apple in the last year sales of more than 610 million units, ranked the Tablet PC market second.
Amazon is another considerable strategic vision. Form differentiated by the direct introduction of the 7-inch flat-panel products, not only directly with the iPad, combining well with their own e-book strategy, let himself into force of the tablet PC market can not be ignored. Last year, Amazon's 7-inch flat-panel shipments of 4 million units.
Google is another optimistic about the 7-inch tablet PC market, through the introduction of low-priced the Nexus 7 Tablet PC, the company is trying to compete with Amazon, Apple.
There are indications that the Andriod camp is seven-inch flat-panel market to build their forces for Apple obviously can not sit idly by. If laissez-faire, Amazon, Samsung, Google will not only continue to erode the tablet market share, future overturned the the iPad monopoly status is also not impossible.
The latest news that had some success in the seven-inch flat, Amazon is planning to launch a larger Tablet PC, directly in direct competition with Apple.
7-inch flat panel in line with Apple's strategy
7-inch flat-panel, in fact, Apple is no stranger to. The New York Times recently reported that former Apple engineers revealed that the year 2005, the first generation of Apple's R & D iPad prototype is equipped with 7 inch screen, but Apple founder Steve Jobs, the size is too small to be rejected.
Steve Jobs believes that the seven-inch flat screen is too small, limiting the convenience of the user operation. He has publicly said that "seven-inch flat useless, compared with the smart phone is too large, too small compared with the iPad." He even asserted that "this tablet will Jianguang Si.
But Amazon, Samsung's market share, and even the latest move of Google have proved that, Steve Jobs may have been wrong. Of course, Steve Jobs to the point of view of 180 degrees change is impressive, so if he was still alive, leading the launch of the 7 inch tablet is not surprising. For Apple, the best user experience is very important, but its market share is equally important.
In the field of iPod music players, Apple has proved the success of the multi-product strategy, and now there is no reason not to flat-panel market to replicate this strategy. But also the status of the war seven inch flat also fully consistent with Apple's competitive strategy - destroy Andriod. With the small size version of the iPad launch the war, a 7-inch flat-panel market will be staged.